We cannot stress enough the importance of this and the impact it will have on your website’s ranking. Quality and consistent content is one the biggest factors to ranking higher online overtime.
Commit to adding fresh content to the site on a regular basis. It’s called content marketing and generally takes the form of adding articles to the blog section of your website, and distributing these via social media (if applicable to your business). But don’t just take our word as to the need for fresh, quality content.
A direct quote from Google’s SEO starter guide (download the full guide here http://bit.ly/1cpVpgW)
“Creating compelling and useful content will likely influence your website more than any other factor. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.”
· Download the Quick Guide to Content Marketing here http://bit.ly/29HbkuD
· Read more about this on our blog http://www.hypercube.co.nz/content-marketing-2/
So long as your content is highly targeted and focuses on one keyword at a time, you’ll be away.
Pro Tip:
Start blogging, once a week! It’s valuable in every industry. You don’t need to talk about recent news: discuss your most simple concepts in layman’s terms. Have each post linking to a keyword topic, and week by week, month by month, you’ll be building yourself a knowledge empire.
Stuck for ideas or topics, or daunted by the prospect of writing 52 blogs a year? Check out this guide on how to grow a blog list from understanding the core ways you solve your audience’s problem.
Your to do list:
1. Make sure your keyword research is complete.
2. Read through the guide above.
3. Create a content schedule.
4. Start blogging!
Be in the right place, at the right time, with the right content. Help people solve their problems and answers their questions.
If you need help with content marketing, we can assist with writing search-optimised content to add to your blog. We will agree on a regular schedule with you and create fresh, relevant content on an on-going basis to boost your rankings. You can free up your time by taking advantage of our affordable content marketing service here http://www.hypercube.co.nz/content-marketing/