No doubt you will be eager to see your site appear in Google. Once your site is live we will submit it to Google for indexing and inclusion in their database. However it will take some time until Google shows new websites in their search results. It may take several weeks before Google visits and indexes your site.

There are many complex contributing factors that determine a website's ranking in the search engine:
  • AGE OF DOMAIN NAME - Google favours long-established sites and domain names. If your site or domain name is brand new it will take some time to ‘age’, before it is indexed. Domain age is a critical element that Google uses to rank site importance, so an old domain will always outperform a young one.
  • SANDBOXING - New sites may not be fully indexed or appear in search results until they have proven their ‘popularity’, a practice known as ‘sandboxing’. The Google Sandbox is very similar to a new website being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content. New sites can be kept in the sandbox by Google for three to six months.
  • EXTERNAL INBOUND LINKS AND GOOGLE - PageRank - Google’s PageRank is a measure of how highly Google rates your site. The incoming links from other sites to yours are a critical element in this rating system. In essence…
    • Google interprets a link from page A to page B as a vote, by page A, for page B.
    • However, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the popularity or “importance” of the page that casts the vote.
    • Votes cast by pages that are popular or “important “weigh more heavily and help to make other pages popular or "important.
    • A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.
    • Google assigns a numeric weighting from 0-10 (10 being highest, 1 being lowest) for each webpage on the Internet, denoting a site’s importance in the eyes of Google.
    •  The scale for PageRank is roughly based upon quantity of inbound links as well as popularity or “importance” of the page providing the link.
If the websites that are ranked in the top 10 results for your keyword all have hundreds of backlinks and hundreds of pages then it's not likely that your website will be able to get in the top 10 results if it only has 10 backlinks and 20 pages.

High rankings on Google take some time. You have to create new content, optimize your web pages and get good inbound links. Without these factors, it is not possible to get high rankings on Google. You have to earn Google's trust before your website will get lasting high rankings.

A new website can get good rankings for less competitive keywords but it usually takes about 6 months to gain the minimum level of trust that is necessary to get high rankings.